Recruitment Advertising Helped a National Grocer Win The Talent War Before, During and After COVID

Client

Fortune 1000 National Grocery Chain

Background

A national grocer faced talent attraction and retention issues in key distribution centers across major metropolitan and urban locations.

Strategy

During a troublesome labor market where talent is scarce, a strong brand message is necessary. Display, audio and video ads showcased the company’s employer value proposition including pay, benefits, perks and a strong culture. The ads were deployed strategically through a programmatic and targeted approach in the strongest geographic areas.

Result

This strategic approach led to a double digit percent increase in applicants, along with a decrease in time-to-hire and recruiting costs. Employee retention went up measurably due to higher employee perception of the organizations’ offerings to its employees.

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