Consumer Electronics Company Increases Brand Awareness and Customer Engagement

Client

Consumer Electronics

Background

A long-time player in the consumer electronics market faced challenges differentiating itself in a highly competitive industry. Despite a robust product line and competitive pricing, the company struggled to capture significant market share and enhance brand recognition.

Strategy

Brayva utilized data analytics to identify and segment the target audience based on demographics, viewing habits, and purchasing behavior. This included tech enthusiasts, early adopters, and families looking for innovative electronics. We targeted a specific household income and zipcodes within a 25 mile radius from each store location. Connected TV, radio, streaming audio and social campaigns were launched driving the brand’s high quality shopping experience and outstanding customer support.

Result

The advertising campaign successfully elevated the brand visibility and consumer engagement. The company achieved a 40% increase in reach and a 30% increase in ad frequency among the target audience compared to previous campaigns. By leveraging interactive and targeted ad strategies, this company not only improved its market presence but also achieved significant business growth.

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