Brayva Media Services

Services that connect every channel around your audience and goals.

Brayva brings strategy, search, display, location targeting, streaming, video, audio, social media, SEO and media buying together to create advertising campaigns built around how people actually discover, consider and choose brands.

From the first impression to the final action, every channel has a role to play.

01 · Strategy & Branding

Give every campaign a clearer reason to matter.

A strong campaign begins before the first ad is designed. Brayva helps define the audience, clarify the brand's position and shape a message that gives people a meaningful reason to pay attention — grounded in your goals, market and competitors.

The result: one recognizable brand story wherever your audience encounters you, instead of disconnected messages across channels.

Audience research Positioning Messaging Creative direction Brand launch Cross-channel consistency

Measured through: Brand recall, message consistency, cross-channel engagement lift

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A team collaborating on brand and campaign strategy

03 · Display Advertising

Turn visibility into recognition — and recognition into action.

Display advertising introduces your brand and reconnects with audiences across sites and apps using static, animated, video and interactive creative — targeted by location, interests, behavior and prior engagement.

We review impressions, clicks, conversions and placements to identify which creative and targeting combinations perform best.

Retargeting Contextual placement Animated banners Video creative Creative testing Conversion measurement

Measured through: Impressions, click-through rate, view-through conversions

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People reviewing digital display advertising creative

04 · Geo Fencing

Reach people based on the places that matter.

Brayva draws virtual boundaries around venues, neighborhoods, events or competitor locations to reach eligible mobile devices — with polygon targeting adding precision around a building's actual shape rather than a broad radius.

Campaigns can keep reaching audiences after they leave the zone, so your message stays visible beyond the visit.

Radius geo fencing Polygon targeting Venue targeting Event targeting Post-visit retargeting Attribution reporting

Measured through: Visit-zone impressions, post-visit retargeting engagement

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A mobile user representing location-based advertising

05 · Connected TV

Bring precise digital targeting to the largest screen in the home.

Brayva combines the impact of television creative with audience targeting by geography, demographics, interests and viewing behavior — reaching defined audiences while they watch premium streaming content.

Reporting includes impressions, completed views and completion rates.

Smart TV inventory Streaming devices Premium placements Completion tracking Website attribution

Measured through: Completion rate, device delivery, site visits after view

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A viewer engaging with connected television content

06 · OTT

Reach streaming audiences across content, platforms and devices.

While CTV describes the television device and viewing environment, OTT describes how streaming content and advertising are delivered — reaching smart TVs, mobile, tablets and desktop alike.

Brayva plans video campaigns across relevant streaming inventory and evaluates delivery by platform and completion performance.

Streaming placements Publisher apps Cross-device delivery Platform reporting Completion analysis Audience targeting

Measured through: Cross-device impressions, completion rate by platform

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Streaming content displayed across multiple devices

07 · Pre-Roll Video

Create video ads that feel impossible to ignore.

Pre-, mid- and post-roll placements reach viewers around content they've chosen to watch. Placement alone doesn't earn attention — Brayva creates ads that feel unavoidable not because viewers are forced to watch, but because the message is too relevant to skip.

By earning attention in the first seconds, your brand is more likely to be remembered, drive traffic and inspire action.

Pre/mid/post-roll Interest targeting Website retargeting Completion measurement Creative testing Conversion tracking

Measured through: View-through rate, completed views, post-view conversions

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A team producing engaging digital video content

08 · YouTube

Meet people through the videos they choose to watch.

Brayva develops YouTube campaigns around goals like awareness, video views, consideration or conversions — targeting by geography, interests, search behavior, content topics and prior site activity.

Format, bidding and measurement are chosen per objective, with performance tracked through reach, views, completion and conversions.

Content targeting Search-behavior audiences Placement targeting Awareness campaigns Conversion campaigns Retargeting

Measured through: View rate, watch time, conversion-focused actions

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A content creator preparing an online video campaign

09 · Streaming Audio

Stay present when your audience is listening, not looking.

Streaming music, podcasts and digital radio reach audiences during commutes, workouts and workdays — moments screens can't reach. Brayva builds audio messages that fit naturally into the listening experience while communicating your brand quickly and clearly.

The format extends campaign reach into high-attention moments throughout the day.

Streaming music Podcast ads Digital radio Device reporting Attribution tracking

Measured through: Completed listens, frequency, post-listen site visits

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A listener wearing headphones

10 · Social Media

Turn everyday attention into meaningful business action.

Brayva develops paid social strategies around your audience, objective and customer journey — targeting by geography, demographics, interests, behavior and prior interaction with your site or content.

We monitor clicks, response and conversion activity, adjusting creative and targeting to keep every campaign relevant.

Paid social strategy Facebook & Instagram Audience development Creative testing Website retargeting Conversion tracking

Measured through: Engagement rate, cost per result, on-site conversions

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A marketer managing social media advertising

11 · SEO

Build search visibility that keeps working after the ad stops.

Brayva reviews how customers search, how your site is structured and where competitors rank — then improves technical performance, content, architecture and internal linking around real search intent.

The goal isn't just more traffic — it's more qualified visitors landing on pages that answer their needs.

Technical SEO On-page optimization Content planning Internal linking Competitor analysis Local SEO

Measured through: Rankings, organic clicks, landing-page conversions

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A team improving organic search visibility

12 · Media Buying

Put the right message in the right place at the right cost.

Effective media buying takes research, negotiation, timing and continuous performance review. Brayva plans and manages long-term campaigns, spot purchases and placements across relevant channels.

Once live, delivery, engagement and conversions guide ongoing adjustments that improve efficiency over time.

Media research Channel planning Budget allocation Negotiation Schedule planning Performance monitoring

Measured through: Cost efficiency, placement performance, budget pacing

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A media team evaluating campaign placement and performance

Integrated campaigns

The strongest campaign may use more than one channel — but it should still feel like one idea.

Your audience may discover the brand through search, see it again through display, encounter the message on connected television and return through social or organic search. Brayva connects those moments through one audience strategy, one creative direction and one clear set of campaign goals.

  • One audience strategy
  • Consistent messaging
  • Behavior-based media selection
  • Shared goals and measurement
  • Continuous optimization

Every channel, working harder

Ready to make every channel work harder together?

Tell us what you want to achieve. Brayva will help identify the audience, message and media mix most likely to move your business forward.

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