Services
Strategy and Branding
Our branding services include both launching and/or long-term development of a successful brand to achieve your marketing, sales and recruitment goals. Our effective branding strategies help you attract and communicate with your target market with the highest conversion rate.
We follow a systematic process, beginning with defining your overall business strategy and identifying your target market. We conduct targeted market research for accurate and impactful branding strategies which will establish effective brand positioning and differentiation. In addition, we create and roll out a hyper-focused messaging strategy with content that will position your brand and drive the most targeted audience to your various channels.
Search Engine Marketing
Search Engine Marketing (SEM) will increase traffic to your website by increasing visibility on search engine results pages. Pay per click advertising (PPC) is one of the most successful ways of generating more traffic to your website. With PPC we help your business achieve more exposure and brand awareness in your target market, resulting in more targeted traffic. Our effective methods ensure you get the most return on investment through our PPC campaigns.
We focus on pinpointed keywords and proper placement of your ads, optimizing your budget. Our strategies allow your messaging to be seen by a motivated audience who is actively looking for your services through targeted keyword management and carefully constructed campaigns. You will have full insight to ad content creation and ongoing campaign results.
Display
Display advertising is a powerful digital marketing strategy that uses visual ads to promote products, services or brands across websites and mobile apps. Display ads can include text, images, animations, videos and interactive elements to capture the attention of your target market and drive them to take action.
Hyper-targeting your unique audience is a major strength of display advertising. Display advertising through Brayva provides robust tracking and analytics to measure the effectiveness of your campaign in real-time. Metrics such as impressions, clicks, conversions and return on investment help optimize ad performance and maximize your budget.
Geofencing and Polygon Services
Geofencing is a location-based targeting strategy where ads are served on mobile apps to consumers that are within a predefined geographic area. By creating virtual boundaries, known as geofences, around specific locations, businesses can reach potential customers.
Geofencing utilizes verified GPS services, RFID, Wi-Fi, and cellular data to establish the virtual boundary. When a mobile device enters this area, it triggers the delivery of ads to that device. Our strategies allow you to continue serving this audience after they have left the fence or zone. Transparent reporting and analytics provide you with the ability to track and verify your campaigns.
Connected TV (CTV)
Connected TV advertising is exploding due to its ability to deliver video ads to viewers through various internet connected devices such as Smart TVs, streaming sticks, and gaming consoles. Through CTV, we combine the immersive experience of traditional television ads with precision targeting to ensure your hyper-specific audience is viewing your ads.
Through robust analytics, we’ll track metrics such as ad impressions, completion rates and conversions. We can provide a complete list of networks and platforms by impressions delivered and completion rate performance, along with website pixel tracking.
Over The Top (OTT)
Using Over The Top advertising, we can deliver high-impact video ads directly to targeted viewers through streaming services across any device. This form of advertising reaches audiences through various streaming services, as well as streaming networks and premium subscription platforms.
Using sophisticated analytics, we track the complete list of networks and platforms by impressions delivered and completion rate performance.
Pre Roll Video
Leverage one of the most effective digital market strategies available using pre roll video advertising. Display short video ads before main content on streaming platforms and video-sharing websites such as YouTube. Videos can be displayed at the beginning of a video, making them unavoidable and ensuring high visibility. Mid roll and post roll video can also capture attention of an already captivated audience.
Targeting capabilities include geography, interests, demographics as well as retargeting through a pixel through visitors to your website. By tracking impressions and completions, we can track the effectiveness of each ad campaign.
YouTube Advertising
Whether the goal is to increase brand recognition or drive conversions, YouTube’s platform can accommodate various objectives. YouTube advertising allows you to target a custom audience in a relevant location on YouTube. Set the parameters of your audience using pre-defined interests and demographics.
YouTube has a massive audience reach and their advertising model allows advertisers to pay only when users interact with their ads. This ensures a strong return on investment (ROI) compared to traditional advertising.
Streaming Audio
This dynamic and engaging strategy reaches targeted audiences during commutes, workouts and leisure time by delivering audio ads to listeners through music streaming services, podcasts and internet radio. Leverage targeted options to reach your specific audience based on demographics, listening habits, interests and geographic locations.
Brayva’s custom designed audio ads are highly effective because they seamlessly integrate into the listening experience. Ads are not skippable and can be served as retargeted ads to an audience who has visited your site. Constant optimization of ad campaigns are managed with insights to device type, geographic location, impressions, completions and tracking tags can be used for website attribution.
Social
Social media exerts enormous amounts of influence on the buying decisions of multi-generations. Successful social media ads require constant time and attention. This involves refreshing hyper-relevent messaging and serving ads to your specific audience including geographic location, interests, demographics and retargeting website visitors.
Customize your social media strategy across Facebook and Instagram accounts connecting the audience with your website in an integrated fashion. By tracking clicks, creative performance, and demographics, we’ll ensure your strategy remains relevant.
Search Engine Optimization
For an online marketer, the two most important words are More Traffic! Brayva’s SEO services optimize your website and drive targeted traffic directly to you. We find out how your customers are searching on the internet to find your services, post fresh and unique content and make your site design comply with the latest SEO factors.
We conduct a thorough analysis of your website and conduct keyword research on the exact terms your prospects are using to find the service or product offered. This allows us to create robust content with the proper keywords optimized. We also conduct a competitor analysis on your direct competitors to direct more traffic to your business
Media Buying
As your media buying agency, we can conduct long-term campaigns, spot purchases, negotiations and ad placements. Providing advantageous and beneficial exposure at the lowest price point and best time of day, we’ll maximize the impact and efficiency of your ad campaigns.
Media buying requires meticulous preparation and in-depth research of your targeted markets, potential customers and budgets. After the ads are live, continuous monitoring and tracking of key metrics are analyzed and reported. Based on these insights, adjustments can be made to optimize ongoing ad effectiveness.