Boosted In-Store Traffic and Sales for Women’s Boutique through Search Engine Marketing and Social Media

Client

High-end Specialty Women’s Boutique

Background

A high-end specialty store, offering curated collections of women’s apparel and accessories, came to us with a need to drive more in-store traffic. Despite its unique offerings and strong local reputation, the boutique faced challenges bringing in new foot traffic and increasing sales. The boutique aimed to enhance its visibility online to attract more local customers and increase in-store purchases.

Strategy

We launched a Google Ads campaign targeting local searches with high-intent keywords. Additionally, we helped the client create compelling search ad results for specific product categories and seasonal promotions. Utilizing geotargeting, we ensured ads reached potential customers within a specific radius of the boutique, emphasizing location-based calls to action. Engaging social content highlighted new arrivals, exclusive in-store promotions, and behind-the-scenes looks at the boutique. We used high-quality videos and photos about the merchandise and the store ambiance to drive impressions.

Result

The boutique saw a 35% increase in foot traffic over the five-month campaign period. The store saw a 25% increase in in-store purchases, driven by the targeted promotions and increased awareness generated through SEM and social media.

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We are a leading independent advertising production, planning and buying company that specializes in custom-tailored ad strategy campaigns. With advanced digital tools, we execute real-time programmatic advertising and analytics to maximize your ROI.