Increased Website Traffic Through SEM, SEO, Display Ads, and Social

Client

Mid-sized manufacturing and retail company

Background

Our client is a manufacturer and direct retailer of general merchandise. They needed to increase traffic to their website and store locations to drive more sales.

Strategy

Working with the client, Brayva identified the company’s exact buyer profile including gender, age demographics, interests and household income. We used this data to create an advertising campaign which leveraged a mix of Search Engine Marketing, display ads, geo-fencing, connected TV and social media.

Result

The combination of compelling ads targeted to a precise audience increased site traffic by four times. The average sales price increased per product, the average total sale increased, and the bottom line revenue over-exceeded aggressive targets set by the company’s leaders.

We help you build your brand a better way

About Us

We are a leading independent advertising production, planning and buying company that specializes in custom-tailored ad strategy campaigns. With advanced digital tools, we execute real-time programmatic advertising and analytics to maximize your ROI.