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Retail
Consumer Electronics Company Increased Brand Awareness and Customer Engagement
40% increase in reach30% increase in frequency
01
The Challenge
An established consumer electronics company needed to differentiate itself in a competitive market and improve brand recognition.
02
The Brayva Approach
Brayva segmented audiences using demographics, viewing habits, purchasing behavior, household income, and location. Connected TV, radio, streaming audio, and social campaigns promoted the company's products, shopping experience, and customer support.
03
The Result
A 40% increase in reach and a 30% increase in ad frequency among the target audience compared with earlier campaigns.