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Manufacturing and Retail
Increased Website Traffic Through SEM, SEO, Display Advertising, and Social Media
4× website trafficRevenue above target
01
The Challenge
A mid-sized manufacturer and direct retailer needed to increase traffic to its website and physical store locations to generate more sales.
02
The Brayva Approach
Brayva identified the company's buyer profile using demographic, interest, income, and location data. The resulting campaign combined search engine marketing, display advertising, geo fencing, Connected TV, and social media.
03
The Result
Website traffic increased fourfold. Average product value, average transaction value, and overall revenue also increased beyond the company's targets.