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Retail and Distribution

Recruitment Advertising Helped a National Grocer Win the Talent War Before, During, and After COVID

Client
National Grocer
Category
Retail and Distribution
Double-digit applicant growthLower time-to-hire
Warehouse staff working in a grocery distribution center

01

The Challenge

A Fortune 1000 national grocery chain needed to overcome talent attraction and retention challenges across distribution centers in major metropolitan and urban markets.

02

The Brayva Approach

Brayva used targeted display, audio, and video advertising to communicate the company's employer value proposition, including pay, benefits, workplace perks, and company culture.

03

The Result

A double-digit increase in applicants, reduced time-to-hire and recruitment costs, and measurable improvements in employee retention.

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